If you\u2019re an aspiring artist or photographer you are most likely constantly\u00a0looking for ways to promote\u00a0your art\u00a0online. To do so, you need to make the most of every opportunity, and many of those are\u00a0seasonal events. During these times,\u00a0you can be sure of certain habits of consumers, which, in affect, will help you to promote your portfolio in a more productive way. Below are some ideas to help:<\/p>\n
Keep it relevant<\/strong> Be personal<\/strong> Offer seasonal discount<\/strong> <\/p>\n Social media Add seasonal SEO to your website<\/strong> Feature your work on online market places<\/strong> If you\u2019re an aspiring artist or photographer you are most likely constantly\u00a0looking for ways to promote\u00a0your art\u00a0online. To do so, you need to make the most of every opportunity, and many of those are\u00a0seasonal events. During these times,\u00a0you can be sure of certain habits of consumers, which, in affect, will help you to promote your […]<\/p>\n","protected":false},"author":7,"featured_media":441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography"],"_links":{"self":[{"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/posts\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":22,"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":4685,"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/posts\/343\/revisions\/4685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/media\/441"}],"wp:attachment":[{"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/categories?post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zippi.co.uk\/thestudio\/wp-json\/wp\/v2\/tags?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nShare work that is relevant to the season. For example, if you are a photographer, during Easter, why not share a beautiful spring picture that you are most proud of. \u00a0Think about what people are thinking and feeling during the season and what types of things they\u2019ll be searching for online.<\/p>\n
\nTo stand out during a seasonal event, you need to create a unique and personal touch to your promotion. An example during the Christmas season could be creating\u00a0a bespoke Christmas card with one of your most popular winter-themed photographs or pieces of art. The festive cards could state and explain the different promotions you have on offer, whilst wishing a Merry Christmas to those in your local area. It’s sure to stand out amongst the bills and junk mail that come through the letter box.<\/p>\n
\nYou could offer a discount if the client books before a certain time before the seasonal event. People are always looking to save money, no matter what time of year it is, especially during popular seasonal events when there is lots more money that needs to be spent. With the discount you could include an added bonus such as a free frame when you spend X amount.<\/p>\n
\n<\/strong>During social events, it is pretty simple to think of keywords that people\u00a0will\u00a0be searching for. Put your work on social networks and use popular seasonal hashtags such as #giftideas, #Christmas, #spring, #Easter #thanksgiving etc. \u00a0As the client is visual, add your work to Pinterest boards, you might be surprised how many people will view and share your work. Social media is also a free way of advertising your discounts and people interested may share it with their family and friends.<\/p>\n
\nDuring different seasons, people will search differently. You need to optimise your website for seasonal keywords in order to get more visibility in search engine results during that specific period of time, so that you can attract as many potential customers as possible.<\/p>\n
\nOnline market places are a great way to promote yourself during seasonal events as they can get very popular when consumers are looking for gifts of \u00a0art, photography and crafts. To save time and money, sell your work\u00a0online by joining one of the many established online shops or market places such as Etsy<\/a>. It is the easiest and cheapest way to increase your profile and generate sales throughout the year.<\/p>\n","protected":false},"excerpt":{"rendered":"